McService

Consumerist perspectives, and the structures which connect them, are explored in McService: a performance/video isolating the drive-thru element of McDonalds.To the casual observer, a McDonalds drive-thru only exists as needed – for quick and efficiently dispensing fast food. Along with other schemas that contour to highway culture, the drive thru is a central vein that pumps dollars from the local community into growing corporations.

One of the prime catalysts of the drive-thru is McDonalds.Our ordering, purchasing, receiving and consuming, discovered new realities regarding the drive-thru structure, namely that it can be examined as a cybernetic process. Consumer flow (drivers moving through a drive-thru line) represents a regular pattern of information. Control regulated by mass-marketing and mass-production is exchanged at the window,with regular intervals of profit occurring throughout the day.Our performance, despite the fact that we spent almost $200 in 5hours, contradicted the semantics of this socioeconomic construct