Run World Run!

2004 / Flash, Digital Performer, MAX-Jitter, Photoshop

Run World Run is an interactive animation (with also a time-based version), exploring a society where the general public emulates pop stars and indulges in product fetishism. Corporations and their celebrity sponsors, products, and consumers, are all interconnected in an elaborate feedback loop.

This piece realizes the endless layers of structure that consumers and companies cohabit. Overlapping grids are used to symbolize the homogenous confinement of these structures, where people forfeit their individuality to stand in the shadow of corporate marketing. Each layer leads to a new one, baring the same marketing messages: "we're cool, beautiful, wealthy, talented, desirable - buy us now".