Consumer Index

Doug Easterly, Matt Kenyon

Fire Sale, MIC Toi Rerehiko Gallery, Auckland New Zealand

Consumer Index┬áis a site specific performance where Kenyon becomes a “Nielson Family” member. But instead of becoming a part of the “mini-USA, representing millions of Americans”, he becomes a virus inside the system of catalogue and splinters marketing data research of this “typical” country.

Kenyon usurps and circuit bends the Nielsen Homescan barcode scanner – fusing it with a micro-video camera implanted inside his mouth. Kenyon proceeds to scan every single item from the local Walmart indexing and cataloguing this data. Using his body as the source of ingestion, he overthrows consumer profiling and tracking technologies.

Featured on the cover of Neural Magazine